Integral Studio
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Integral Studio

Integral Studio, the digital marketing company known for its work with artists such as Mac Miller, SZA, and 21 Savage, has announced a partnership with Sony's distribution channel, The Orchard. As digital consumption continues to rise, The Orchard aims to take advantage of this trend by partnering with Integral Studio to identify, develop, refine, and incubate global acts.

Since its founding five years ago, Integral Studio has filled the need for design innovation in the music industry. The company's team of creative technologists has created direct-to-fan solutions that allow artists to engage, analyze, and monetize their audiences in an intelligent way. Integral's in-house analytics and advertising software, known as "Symphony," powers and scales its artist campaigns by providing insight and enabling creators to take marketing action. Described as a CRM for creators, Symphony streamlines the digital fan development process and provides a central dashboard for managing all aspects of an artist's online presence.

In this new partnership, Integral will work with Sony and The Orchard to develop talent outside of the US, leveraging its unique combination of technology and creativity. Integral will also integrate its tools and resources for artists on their own intellectual property. Many of the artists that Integral has worked with are part of the Sony family, and the company looks forward to continuing to grow with its existing clients and signing new ones in the future.

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